December 22, 2017

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We Are Far Now From Milton Friedman’s Prevailing View on CSR in 1970 – Companies Are Showing The Way – Here Are 5 Examples

The stage was set in 1970 by Professor Milton Friedman, who wrote in a New York Times Magazine essay: The social responsibility of business is to increase its profits. He famously said in conclusion: “here is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."

Over the ensuing decades, advocates for greater corporate accountability, responsibility and sustainability pushed back – with great vigor.  Over time, more companies adopted well thought out strategies and tactics to become more socially / societally responsible… leading to today’s fulsome embrace by the corporate sector of CR or CSR.

Forbes magazine commentator Marissa Peretz (writing from California) brings us examples of “environmentally-friendly business endeavors” that demonstrate profit can exist alongside sustainability and the successful corporate business model. Her examples are Fair Harbor (apparel); Nest Bedding; Paladino and Company (consulting); Under the Canopy; and B Corp Natura Brasil.

Highlights: 

(1) Fair Harbor makes sustainable boardshorts and men’s swimwear from 11 recycled plastic bottles (including recycled ocean plastic harvested in Haiti).

(2) Nest Bedding, a family-owned business, creates “sustainable bedding and mattresses for more healthy living.

(3) Paladino and Company’s buildings have a positive environmental impact by helping other companies reduce their carbon footprint (the firm works with architects and developers to design buildings “that make a difference).

(4) Natura Basil is a Brazilian company now operating in the United States; it works with its supplier communities back in the Amazon (not the shopping giant!) to promote preservation of endangered forests.

(5) Under the Canopy uses six

(6) types of third party certifications whose metrics include use of harmful substances and other critical practices in its apparel and bedding.

All of these firms, the author tells us, have lessons learned and share that environmentally-friendly business endeavors can still be profitable.  So take that, you remaining Friedman advocates – the corporate world is moving on without you.

 Here at G&A Institute, we monitor more than 1,500 corporate responsibility, sustainability, citizenship and similarly-titled reports.  A sizable number are identified as “CR” reports and tell the stories of a wide (and encouraging) range of strategies and tactics of USA, UK and Republic of Ireland corporate entities. The data sets and narratives make clear that senior executives understand well the importance of corporate responsibility in their disclosures.  They make the business case, the supply chain case, the investor case…and more!

The five firms profiled in the Forbes piece below are to be congratulated for their contributions to society – and the dual quest for greater CR and profitability.

Author Peretz is founder of Silicon Beach Talent in LA; she was “recruiting leader” at Tesla Motors.

 

Our Top Story For You...

5 Companies Who Succeed By Prioritizing Sustainability Over Profits
(Wednesday - December 13, 2017) Source: Forbes - A lot of companies still believe that they should prioritize short term profits above sustainability. However, some of the most successful current executives and employees think differently

 

About Sustainability: Progress Is Being Made - We See Forward Momentum!

For Your Attention: The Editors' Scans

Sustainable Practices Lead to Corporate Profits 
Monday - December 11, 2017) Source: Global Finance - Tensie Whelan, director of the Center for Sustainable Business at New York University’s Stern School of Business, talks about the growing bottom-line case for sustainable practices.  
 
The Venture For The Future: Sustainable, Responsible And Impact Investing 
(Monday - December 11, 2017) Source: Seeking Alpha - If you were to ask sustainable, responsible and impact investors and their millennial counterparts, they most likely would agree; investments are no different. 

Lessons from Sweden in sustainable business
(Tuesday - December 12, 2017) Source: The Conversation - There is an increasing trend among companies across the globe to report on their sustainability. As well as information on the company’s economic performance, this includes information on how it is handling social, ethical and... 

“Greening finance for sustainable business” – Speech by Vice-President for the Euro and Social Dialogue, Financial Stability and Financial Services Valdis Dombrovskis
(Tuesday - December 12, 2017) Source: European Commission - The EU is committed to reducing carbon emissions by 40 percent by 2030. To reach that target, we will need around 180 billion euro in additional yearly low-carbon investments. This is well beyond the capacity of the public... 

3 TIPS FOR BUSINESS SUSTAINABILITY  
(Tuesday - December 12, 2017) Source: BAI - Focusing on sustainable growth allows you to continually expand and remain competitive without having to seek outside financing. 

Do investors want companies that are more sustainable?
(Wednesday - December 13, 2017) Source: Chicago Booth Review - More and more companies are putting resources toward endeavors not meant to directly maximize profits, such as helping the environment or being more socially responsible.

How to Try Context-Based Sustainability in 3 Easy Steps
(Wednesday - December 13, 2017) Source: Sustainable Brands - At the closing of the New Metrics ‘17 conference in Philadelphia last month, attendees were asked: “What ‘New Metric’ will you go back and implement in 2017/2018?” 

3 ways the course of water sustainability changed in 2017
(Wednesday - December 13, 2017) Source: GreenBiz - It is always difficult to reflect back on a year and identify the most notable annual events on any given issue. Water is no different and perhaps more challenging…

Management Tip: Cost-Saving Sustainability Ideas
(Thursday - December 14, 2017) Source: CE Magazine - Whether you run a small business or head a large corporation, sustainability can help reduce operating costs.

My Say: Improving the disclosure quality of sustainability reports
(Friday - December 15, 2017) Source: The Edge Markets - Is publishing a sustainability report a burden or benefit to the company? In many jurisdictions, coming up with a sustainability report is voluntary but more and more stock exchanges are making it mandatory.

Sustainability: The World’s Change Agent
(Friday - December 15, 2017) Source: Huff Post - At its core, sustainability is about intervention, transformation, improvement and shifting the course of development so future generations have access to the natural resources they need to succeed.

About Sustainability In The Food & Ag Business

Iowa Farmers Union Looks To Sustainability In Recruiting Millennials
(Tuesday - December 12, 2017) Source: Successful Farming - “It’s time to reclaim the word sustainable,” said Suzan Erem, president and cofounder of the Sustainable Iowa Land Trust (SILT), speaking of the economic, environmental, and social aspects of the sustainable agriculture movement... 

Cascading use of wood to ensure sustainability
(Thursday - December 14, 2017) Source: Phys.org - Another 10 years is approximately how long sustainable forestry will be able to satisfy the continuously growing demand for wood 

Make sustainability a viable alternative through innovation
(Monday - December 11, 2017) Source: Khaleej Times - Energy and utilities companies in the GCC region need to create an ecosystem which encourages 'out of the box' thinking, and makes use of the latest innovative technologies to drive sustainability, experts at Booz Allen Hamilton…

No more green rhetoric. A sustainable future is vital and possible
(Tuesday - December 12, 2017) Source: The Guardian - The climate crisis is the most significant issue facing humanity. Natural disasters are already displacing entire communities. More intense droughts are leading to unprecedented levels of food insecurity and hunger across the…

Report: Countries might soon tax meat to fight climate change
(Tuesday - December 12, 2017) Source: UPI - Additional taxes could soon be imposed on meat products in an effort to combat climate change and obesity, according to research published Monday. 

Sponsored Message

Our Focus This Week on A Range of ESG Topics & Issues – More Things to Think About…

Institutional investors call for climate action
(Thursday - December 14, 2017) Source: Investor Daily - Institutional investors around the world have launched a new initiative calling on the globe’s worst polluters to take action on climate change. 


News for You From the Corporate Sector -Both Positive & Negative - Headlines 

More companies find spending on corporate responsibility increases the bottom line
(Monday - December 11, 2017) Source: Chicago - increasingly, companies are ramping up their corporate social responsibility efforts because more consumers and investors demand it. Noble intentions aside, such efforts can improve marketing and sales, bolster the supply chain... 

ESG / Sustainability in Aerospace & Defense … Really
(Thursday - December 14, 2017) Source: Alphasense -Pamela Styles, principal, Next Level Investor Relations LLC - Let’s dispel an important misconception right now … the old belief that maligned companies need not attempt to communicate their environmental, social and governance (ESG) / sustainability policies and program successes with Wall... 

Automotive Industry Updates its Guiding Principles to Enhance Sustainability in the Supply Chain
(Thursday - December 14, 2017) Source: Markets Insider - The Automotive Industry Action Group (AIAG) and Drive Sustainability today announced an updated version of the “Automotive Industry Guiding Principles to Enhance Sustainability... 

HSBC Holdings Says U.S. Deferred Prosecution Agreement Has Expired
(Monday - December 11, 2017) Source: Fox Business

Apple still has its eyes on the self-driving car road
(Monday - December 11, 2017) Source: Slashgear

Wal-Mart Will Allow Workers to Have Early Access to Pay 
Friday - December 15, 2017) Source: Bloomberg 

 

News & Opinion: Asset Managers, Sovereign Wealth Funds, Pension Funds

Connecticut pension system worst in the nation, according to new study
(Friday - December 15, 2017) Associated Profiles : Connecticut Retirement Plans and Trust Funds – State Treasurer’s Office Source: yankeeinstitute.org - Dannel Malloy and the State Employee Retirement Commission lowered the rate to ... But the years of underfunding those pension plans is catching up with Connecticut and neither lawmakers nor taxpayers can hide from the costs much... 

The Latest: Pension fund launches fossil fuel-free bond
(Tuesday - December 12, 2017) Associated Profiles : Storebrand Source: Rapid City Journal - PARIS (AP) — The Latest on the climate summit taking place in Paris (all times local): 11:25 a.m. Norwegian pension fund Storebrand says it is launching a new $1.3-billion bond that will exclude investments in fossil fuel... 

£30bn pension fund moves investment to US as chaos in Europe mounts
 (Monday - December 11, 2017) Associated Profiles : Ilmarinen Mutual Pension Insurance Company  Source: The Independent - “Overall, the weighting toward US assets will increase,” Timo Ritakallio, boss of Ilmarinen, one of the Nordic region’s biggest funds, told Bloomberg. “We’re monitoring the geographic dynamic and are...

 

Trump Administration News / Affecting Directions on Governance and ESG

Trump Touts Deregulation By His Administration
(Friday - December 15, 2017) Source: The Hill - President Trump announced plans for more deregulation in the coming year with the release Thursday of the administration’s second regulatory agenda. 

 

G&A's To The Point! is a businesss intelligence web-platform resource. This management briefing service offers timely insights and perspectives on Corporate Sustainability, Responsibility & Citizenship. Click here to request a one-week trial subscription. Below are links to a sampling of three recent briefs:

2018 INVESTOR-CORPORATE DIALOGUE: Human Drugs In The Ag & Food Sectors. Rising Antibiotic Resistance. Factory Farming. “Food” Industry Issues Colliding in the 2018 Investor-Corporate Dialogue and Proxy Voting Season

IS YOUR COMPANY’S KEY DATA & “SECRET SAUCE” SAFE? Pssst! Foreign Entities Are Snooping…

Repatriating Corporate Taxes and Corporate Responsibility / Corporate Citizenship Implications

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TRAINING OPPORTUNITIES

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G&A Institute Sustainability Update
Informative, insightful, thought provoking
Governance & Accountability Institute's blog focusing on the sustainable world evolving daily before our eyes.  Read it, absorb it, question it and challenge.

High Water Women’s 2017 Investing For Impact Symposium

Harvard Business Review – Increased Focus on Corporate Sustainability, Convening CEOs for Critical Conversations on the Theme

North Sea Oil & Gas – Fueling Great Accumulations of Wealth for the Long-Term Benefit of Norway’s Future Generations

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GRESB in 60 Days: Tech, Tools & Best Practices to Respond in 2017

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Why 2017 Should Be The Year You Respond to RobecoSAM (DJSI)? in collaboration with RobecoSAM and Nasdaq

G&A Institute Webinar: Moving From G4 to The New GRI Standards

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Facilitation of engagement, customized research, tools and templates for engaging important stakeholders around ESG Issues…
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Using The GRI Sustainability Reporting Framework Improves The Quality of ESG Disclosures - Joint Research From G&A Institute and Baruch College Shows

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Find out more @ G&A's What's A Data Partner

 

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