Corporate America and Climate Change: McDonald’s Sets Pace for Strategies & Action in Global Fast-Food Industry




Corporate America and Climate Change: McDonald's Sets Pace for Strategies & Action in Global Fast-Food Industry

Game changer – early adopter – first mover – tipping point – striving for excellence:  These are some of the familiar themes of their work offered by best-selling business authors. These phrases help to frame our understanding of established or emerging trends.

Peter Economy, the “leadership guy” at Inc. magazine, offers us his take on the McDonald’s food chain announcement that “will change the future of the fast-food industry. 

Leadership:  The company says that 84 percent of its trademark “McCafe Coffee” for the U.S. outlets (and 54% globally) is verified as sustainably sourced.

That means the company is on track to meet its goal of 100% sustainably sourced everywhere by 2020.

Keep in mind that the familiar golden arches food outlets sell more than 500 million cups of coffee annually.  (The company has 37,000 restaurants in 120 markets, serving 69 million people daily.)

Why take this course of action?  The company says rising temperatures may dramatically affect coffee production and so McD will work with “thousands of franchisees, suppliers and producers” on the future of coffee production -- and other societal issues related to climate change. 

The “size and scale” of the McD brand operations will help to make a difference in this and other climate change matters, the company thinks.

For example, on beef production – the company sells more than 1 billion pounds of beef annually – McD ranks among the highest of all fast food companies in the Business Benchmark on Farm Animal Welfare…demonstrating concern about animal welfare.

McDonald’s in 2018 works through its “Scale for Good” initiative, which includes addressing such challenges as packaging and waste, restaurant energy usage and sourcing, and beef production.

The company will work to reduce GhG emissions -- to prevent 150 million metric tons of GhG emissions from release to the atmosphere by 2030. That plan aims to reduce GhG emissions related to restaurants and offices by 2030 from the 2015 base year by 36%.  There is also the commitment to reduce emissions intensity across the supply chain against 2015 levels.

Note that franchisee operations (stores), suppliers and products account for 64% of McDonald’s global emissions – the company’s effort will be among the most sweeping in its industry to address the entire footprint of operations.

If you are a McDonald’s supplier or business partner – take note!  If you are a competitor – take note!

As part of its sustainability journey, McDonald’s has adopted SDG Goal 7 (Affordable and Clean Energy), Goal 13 (Climate Action) and Goal 17 (Partnerships for the Goals).

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This Week's Top Stories

McDonald's Stunning New Coffee Sustainability Announcement Will Completely Change the Future of Fast Food
(Friday - November 30, 2018) Source: Inc. - Today, fast-food giant McDonald's made a stunning announcement that will change the future of the fast-food industry. According to this announcement, 84 percent of McDonald's McCafé coffee for U.S. restaurants (and 54 percent... 

 

Sustainability: Continuing Forward Momentum!
For Your Attention: Items From the The Editors' -- There is Much Good News to Share...

Environmental sustainability: Why on 'Earth' should we care?
(Monday - November 26, 2018) Source: Stillwater News Press - A new wave of awareness has begun, and it is centered around saving planet Earth. To many, this can be an overwhelming and stressful topic to broach, and the pressure to contribute can be equally stressful. 

For Retailers and Brands, Sustainability Needs Good Tech
(Monday - November 26, 2018) Source: Forbes - I recently attended REMODE in Los Angeles, the premier event for disruptive and sustainable fashion, and heard countless conversations between senior retail leaders about embracing innovative, sustainable ideas and solutions in... 

Kianna Marquez: Calling for an era of sustainability
(Monday - November 26, 2018) Source: Michigan Daily - How can we conceptualize what it means to be sustainable? To start, we can go by a definition: “pertaining to a system that maintains its own viability by using techniques and resources that allow for continual reuse.” 

Sharing Is the Key to Scaling Sustainability
(Monday - November 26, 2018) Source: Sustainable Brands - A solid argument can be made that corporate America has made significant progress in the sustainability arena. We have our Scope 1, 2 and 3 emissions measured, our percentage of LEED-certified square footage is rising, our RECs... 

In the scramble for more sustainable construction methods, could green concrete be the answer?
(Tuesday - November 27, 2018) Source: Building - Amid a growing public consciousness around the importance of sustainability, it is becoming increasingly critical for the construction industry to go beyond compliance and adapt its business approach to incorporate a more... 

Blockchain and Environmental Sustainability
(Thursday - November 29, 2018) Source: Environmental Leader - Recent discussions have focused on the environmental sustainability of blockchain technology and digital currencies, with critics quick to highlight their potentially harmful impacts. Often, these arguments are out of context or... 

Wrigley Institute dives into sustainability
(Friday - November 30, 2018) Source: Daily Trogan - Diane Kim, associate director of the Wrigley Institute, is working on a project to convert kelp into a biofuel that could someday replace gasoline. 

Our Focus This Week on A Range of ESG Topics & Issues -  More For You to Think About - What Will Be the Future Impact of These Developments? 

Brands Taking Stands on ESG Issues Is a Movement, Not a Moment, Say 82 Percent of Corporate Leaders Surveyed by 3BL Media and GlobeScan 
(Tuesday - November 27, 2018) Source: 3BLMedia - Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media. 

Science Summit Denounces Gene-Edited Babies Claim, But Rejects Moratorium
(Thursday - November 29, 2018) Source: NPR - A Chinese scientist's claims that he created the world's first gene-edited babies is a "deeply disturbing" and "irresponsible" violation of international scientific norms, according to a formal conclusion issued Thursday by.

The gender pay gap may be worse than you thought
(Friday - November 30, 2018) Source: Fox Business - The report, published on Wednesday by the Institute for Women’s Policy Research Opens a New Window. , found that women actually earn less than half -- about 49 cents -- to every dollar a man does. According to the study, the 80...

Headlines From the Corporate Sector - Both Positive & Negative

Henkel, Nestle Waters target plastic sustainability
(Friday - November 30, 2018) 
Source: Stamford Advocate - Henkel and Nestle Waters North America joined earlier this month more than 250 public and private organizations in signing the “Global Commitment,” which aims to make 100 percent of their plastic packaging reusable, recyclable or..

Can the 'broken' fashion industry become more sustainable?
(Wednesday - November 28, 2018) Source: BBC - The business model used by the fashion industry is broken and firms need help to adopt more sustainable practices, MPs have been told.

The Challenges Of Producing Sustainable Luxury Goods
(Wednesday - November 28, 2018) Source: Forbes - Firth says that Chopard defines ethical gold as coming from either artisanal small-scale mines that participate in the Swiss Better Gold Association’s (SBGA) “Fairmined” and “Fairtrade” programs; or gold sourced with the... 

And the Headlines of interest…

Deutsche Bank headquarters raided over money laundering
(Thursday - November 29, 2018) Source: BBC 

Investors call on Duke Energy to mitigate coal ash risks
(Wednesday - November 28, 2018) Associated Profiles : As You Sow Source: Mountain Xpress

Hundreds Of Google Employees Tell Bosses To Cancel Censored Search Amid Worldwide Protests
(Wednesday - November 28, 2018) Source: The Intercept

Four top Oracle execs’ total compensation tops $400 million
(Tuesday - November 27, 2018) Source: NH Business Review


 

News & Opinion: Asset Managers, Sovereign Wealth Funds, Pension Funds 

Goldman Models Impact of Rate-Shock Scenarios on Markets
(Monday - November 26, 2018) Source: Bloomberg - Goldman Sachs Group Inc. economists have proposed some “rules of thumb” for the impact of Federal Reserve interest-rate hikes on financial conditions and the U.S. economy, which showcase the importance of policy makers’...

Low oil prices may not be good for global growth, says Abu Dhabi sovereign wealth fund research head
(Tuesday - November 27, 2018) Associated Profiles : Abu Dhabi Investment Authority Source: Zawya - The typical assumption that low oil prices are good for the global economy can no longer be held to be true, especially in the United States, according to Abu Dhabi Investment Authority's head of research. In an opening address...

CalSTRS to Challenge Corporate Auditors and Virtual Meetings
(Thursday - November 29, 2018) Associated Profiles : California State Teachers’ Retirement System Source: Ai-cio.com - The large California pension plan is taking on corporations who use the same auditor year after year as well as companies that have suspended having in-person annual meetings in favor of virtual meetings. The investment committee...

Commentary of Interest...

We must triple our efforts to counter catastrophic climate change. Or else.
(Wednesday - November 28, 2018) Associated Profiles : Institutional Investors Group on Climate Change (IIGCC) Source: Bulletin of the Atomic Scientists - What are governments waiting for'” Stephanie Pfeifer, the chief executive of the Institutional Investors Group on Climate Change, said some businesses were taking action. “Investors understand the opportunity... 

Why General Motors Is Cutting Over 14,000 Worker
(Thursday - November 29, 2018) Source: The Motley Fool - A day after General Motors (NYSE:GM) announced a massive restructuring that will likely eliminate over 14,000 jobs in the U.S. and Canada, analysts and pundits are asking: Why? Why does GM feel the need to idle or close seven... 

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